Victoria’s Secrets to close dozens more stores
(CNN) - Up to 50 Victoria’s Secret store locations will close this year in the U.S. and Canada, according to the retailer’s parent company L Brands, Inc.
The move is not nearly as severe as the 241 stores the lingerie retailer closed in 2020.
It comes after L Brands’ plan to spin off Victoria’s Secret fell through. The company still wants to offload the retailer in a matter of months.
It’s investing instead in the company’s stronger brand, Bath and Body Works, which will see about 50 new stores open. That will only net the retailer a few new stores, as it plans to close up to 40 locations in malls.
The new stores are almost entirely at off-mall locations, signaling retailers’ continuing lack of faith in the enclosed mall model.
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